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About

We are a living branch
of a very old tree.

ما شاخه‌ای زنده از درختی بسیار کهن هستیم.

Upside Tree (درخت وارونه) is a Persian cultural product brand built for the Iranian diaspora and anyone who finds meaning in ancient symbols made modern. We make contemporary objects — totes, mugs, prints, ceramics — that carry the weight of four thousand years of Iranian heritage without the heaviness.

Who we are

We are

  • A brand rooted in Iranian cultural heritage
  • Design-led and story-first
  • Built for everyday life, not just occasions
  • A bridge between diaspora and homeland
  • Precise about cultural context and accuracy
  • Growing with our community

We are not

  • A museum or archival institution
  • Nostalgic or backward-looking
  • A mass-market souvenir store
  • Appropriating a culture we don't belong to
  • Rushed, trend-driven, or disposable
  • Just aesthetics without meaning

The makers

Made with real hands

Our handmade and limited pieces are created in collaboration with Iranian artists and ceramicists. Phase 2 of the site will introduce each maker by name, with their story and studio.

Browse Made by Hand